Go behind the scenes with artist and designer Adhemas Batista to see how he created his first ever virtual art piece for Vegas: Alter Your Reality.
Born in Brazil, Batista’s career as a self-educated designer and digital artist began in 1996. Experienced in both digital and traditional advertising, his work with Havaianas gained worldwide exposure and prompted his 2006 move to Los Angeles, where he happily resides with his wife and four children.
Batista’s distinctive visual style − marked with bold, vibrant colors and organic, swirly forms − caught the attention of numerous influential brands and resulted in collaborations with Absolut, Adobe, adidas, Coca-Cola, Doritos, Gatorade, National Geographic, Speedo, PepsiCo, UNICEF and now, Las Vegas.
His attention to detail and craft ultimately earned him three Golden Statues in the London International Advertising Festival, The One Show’s prestigious Gold Pencil, and a nomination for an Emmy Award. Recognized by the Cannes Festival of Advertising in 2003 as the Brazilian Young Creative, he has since received nine festival Lions, including: three Golden Lions, as well as a Grand Prix for the Good, honoring his work in “UNICEF Unfairly Tales,” a campaign about the Syrian refugee crisis.
In addition, Microsoft’s Windows 7 and 8 operating systems featured his work, and the UK’s Computer Arts magazine elected his Coca-Cola piece as the “Design of the Decade 00−09.”
He believes everyone is made of energy − a light source that can shine strong and affect everyone around it: change behaviors, motivate people and generate creativity.
Now, he’s creating a virtual experience for Vegas: Alter Your Reality, an interactive installation at Art Basel.
ADHEMAS BATISTA INSPIRED BY:
− Caesars Palace
− Bazaar Meat by José Andrés at SLS Hotel Las Vegas
− Fremont Street Experience in Downtown Las Vegas
− The Beatles™ LOVE by Cirque du Soleil® at The Mirage